Ovarian cancer is the fourth cause of death in the world. It claims almost fifty thousand lives year by year and it affects around one hundred thousand more. These dark statistics point out that the public is not really prepared for this disease and its problematic issues that surround it.

The medical communities and the specialists in oncology and gynecology are still fighting against its effects, while searching for the standard and universally accepted treatment that will work for any of the suffering and diagnosed women.

The silent killer, as it was baptized, not just by the medical staff specialists but also the community of the suffering women that battle on and carry this terrible disease inside their inner tissue, has managed to catch the eyes of almost every one.

The prevention is of course the best weapon against it, but it was reached a conclusion that awareness can be also effective. The awareness process through the numerous marketing campaigns has managed to increase the public’s interest in this particular medical area.

The main cause of its apparition on a global level is still a mystery for all people involved with it. This is why the whole concept of the treatment is such a far away problematic.

The public awareness is actually a project delivered by the American Institute against Cancerous Diseases alongside with the European Medical Commission and The Oncology and Gynecology Society. Of course many other groups are involved here, many small associations that are composed mainly by suffering women with terminal status, detected to late, in the development stages of the ovarian cancer.

Their objective is to reach as much women as possible and encourage to visit the oncology specialist or to inform more about all of the aspects regarding the ovarian cancer issues.

It all started out as a way to make some profits, a small garage business with some young girls printing impactful messages on tee shirts, with lots of colors and strong fonts, so that it cannot pass along without turning a head. All this merchandise that we see today started back then.

They actually came up with the idea of a universally used logo for when it came to the ovarian cancer issue, the partnerships between women and the whole ‘being there for one and other when though times are present’. They came up with the idea of the bandana logo, which we can see today on many different objects, but for the same purpose as it was intended to thirty years ago when it all started: awareness.

It is essential for the message to create an impact. They started out with more negative aspects, with more violent one, and the impact in the society was actually not what they wanted but it turned out to scare people enough so that they could go to a library or a gynecology office and ask for counseling, info and some advice.